Strategic Climate Communication: Insights and Tools for Effective Strategies

October 23, 2025 

2:00 PM Eastern

Presented by: Mallika Talwar from the Yale Program on Climate Change Communication (YPCCC)

Communicating effectively on climate change can seem like a daunting task - especially in this polarized environment. Effective climate communicators know that the first rule of communication is to know your audience. In this session, Mallika Talwar from the Yale Program on Climate Change Communication (YPCCC) will share how local institutions such as libraries can leverage public opinion data and messaging insights to better understand their communities and craft communication strategies that resonate with diverse audiences. We will explore how YPCCC's research and tools can be applied to effectively educate, engage, and empower local audiences to take action on climate change.